How to Improve Your Recurring Revenue

How to multiply the lifetime value of your physical/digital products business by adding recurring revenue

James Ssekamatte
The Startup
Published in
7 min readOct 8, 2021

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Whether you make pennies or millions in your business depends on how “sticky” your customers are.

I use stickiness to broadly refer to the ability with which you are able to keep your customers and…

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